Holly Buchanan is a popular speaker, trainer, and author. Buchanan Marketing works with companies and professionals who want to be more successful by understanding how clients/customers make decisions, buy products and choose professional service providers.

Holly is the author of Selling Financial Services to Women – What Men Need to Know and Even Women Will Be Surprised to Learn. She is the co-author of The Soccer Mom Myth. Holly is working on her new book Keep Your Cool: Win Trust, Respect and Influence by Mastering Conflict. It focuses on a simple three step system to handle conflict based on the Japanese martial art of Aikido.

Holly Buchanan has spent the last 20 years researching how professionals win and lose trust and credibility. She helps people overcome blind spots, gaining insight into clients with different personalities and decision making styles.

Holly also works with professional women on how to win trust and credibility to be more successful in their careers.

When she’s not working with clients, you’ll find Holly on her stand-up paddle board, or eating twice her body weight in sushi.